loss leader

noun

: something (such as merchandise) sold at a loss in order to draw customers
loss-leader
ˈlȯs-ˈlē-dər How to pronounce loss leader (audio)
adjective

Examples of loss leader in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
The theatrical business has always been a loss leader. — Melanie Goodfellow, Deadline, 14 Feb. 2026 For Apple, its movies and TV business is a loss leader, and the same rules don’t apply as for other streamers. — Brian Welk, IndieWire, 16 Oct. 2025 First, universities essentially build research buildings in the sciences as loss leaders. — Clifford Ando, Chicago Tribune, 14 July 2025 In the latter scenario, stablecoins may well be used as a loss leader to expand the reach of a fintech’s offering, and domestic stablecoins will be issued to gain more control over the FX market and support local use cases. — Christian Catalini, Forbes.com, 12 Aug. 2025 See All Example Sentences for loss leader

Word History

First Known Use

1917, in the meaning defined above

Time Traveler
The first known use of loss leader was in 1917

Rhymes for loss leader

See All Rhymes for loss leader

Browse Nearby Words

loss factor
loss leader
lossless
See all Nearby Words

Cite this Entry

“Loss leader.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/loss%20leader. Accessed 7 Jul. 2026.

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Legal Definition

loss leader

noun
loss lead·​er
: something (as merchandise) sold at a loss in order to draw customers
loss-leader adjective
Last Updated: - Updated example sentences
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